Athletic Brand Design
Conqur Endurance Group
LA Marathon LLC wanted to be known for more than its primary race. We sculpted a new master brand, Conqur Endurance Brand, so they could endorse current portfolio offerings, like the Santa Monica Classic 10k race, acquire new properties, like the Pasadena Half Marathon, and negotiate new partnerships with companies like Sketchers Performance.
For this athletic brand, we designed a visual language that didn’t sit still. Every element is in motion. From a strong typeface that integrates with changing geometric shapes to custom icons that capture the feeling of racing the clock, each element was crafted with the intention to energize and unite a community of runners across LA. Created while at Innovation Protocol.