Education Brand Design

La Salle High School

One of Pasadena’s most prestigious private high schools, La Salle, had outgrown its previous brand. With 2,000 students, La Salle wanted to express their history and prepare for future decades. We crafted a refreshed brand image, recreated their crest, and reminded their talented students to forge their own path to success.

For this education brand, we designed a visual language based on La Salle’s rich history. The classic color palette was refreshed to include a gold, based on California sunshine, and the contrasting typefaces of Domaine and Work Sans was meant for personality and readability. Created while at Innovation Protocol.

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