Athletic Brand Design
Colorado’s largest healthcare company, Centura Health, was expanding beyond its Denver home. With 50,000 employees, Centura wanted to unite doctors and nurses across the state. We crafted a new brand image, based on the idea of whole-person health, so they could unify their current portfolio, acquire new clinics, and remind their talented team of doctors why their jobs are so vital to the wellness of Colorado’s population.
For this healthcare brand, we designed a visual language meant to inspire well-being. From the vibrant color palette based on Colorado’s natural beauty to a warm typeface to custom illustrations that integrate circles for whole person care, each element was shaped with the intent of inspiring viewers to embrace well-being in their everyday lives. Created while at Innovation Protocol.