7Fusion Brand Design
Restaurant Brand Design

7Fusion

Shera Obasi was preparing to open a unique concept restaurant in Los Angeles. The menu and ambiance were inspired by Obasi’s travels around the world, fusing culinary and decorative materials from all seven continents into the dining experience. Guests would select fresh, organic, exotic ingredients, which chefs would prepare in the middle of the dining room.

For the restaurant, we were inspired by the mix of golden California sunshine and striking Japanese linework. We created drops of sunshine using gold foil to show details like where to sign on a letterhead and where a name should be on a business card. The visual language was rich, decadent, and glimmering with possibility. Created with friends at Sound+Mountain.

Logo Design

Shape Language

Brand in Context

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